Work

A comprehensive CRM and Supply Chain Management (SCM) platform built from the ground up, featuring 18 integrated modules for the pharmaceutical industry. As the Lead Designer, I crafted a user-centric experience that optimized workflows for field teams, managers, and supply chain operations.

  • CRM Modules: Calendar/Visit, Order Management, CLM, Contacts, Dashboard, Expense, Coaching, Exam, Analytics, Sample, Drugstore, Announcements, Tasks, Surveys, Conference
  • SCM Modules: Free Goods Reconciliation, Inventory Planner, Pharmacy Effectiveness
UX research team conducting affinity mapping session with sticky notes

User Research for CRM Project

An in-depth user research study for the CRM project built from the ground up.

10 users from different personas participated in field studies
Field StudyInterviewAnalytics
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CRM Calendar Module

CRM Calendar Module

An intuitive tool for scheduling, tracking, and reporting healthcare professional visits, enhancing planning efficiency and visibility.

43% task efficiency improvement
CRMPlanningReporting
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Order Management Module

Order Management Module

Streamlines order entry, tracking, approvals, and stock visibility for pharmaceutical sales teams.

Enabled data-driven decision-making with actionable insights
Order ProcessingInventory ManagementAnalytics
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Contacts

Contacts

A comprehensive contact management system for tracking healthcare professionals, pharmacies, and key stakeholders.

Centralized contact database with segmentation capabilities
Contact ManagementSegmentationTargeting
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Closed Loop Marketing (CLM)

Closed Loop Marketing (CLM)

An interactive system for creating, delivering, and analyzing pharmaceutical presentations to engage healthcare professionals.

33% faster custom presentation creation
Interactive PresentationsContent Management
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Dashboard

Dashboard

A centralized hub for sales, visits, and performance insights, empowering teams with AI-driven analytics.

Improved decision-making speed
InsightsOpportunitiesAnnouncements
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Supply Chain Management

Supply Chain Management

A pharmaceutical SCM solution, optimizing order reconciliation, inventory tracking, and distribution.

Enhanced inventory management and order fulfillment
ReconciliationInventoryEffectiveness
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Travel company customer experience design showing journey maps and experience touchpoints

CX for Travel Company

Redefining group travel by blending authentic solo adventures with the convenience of packaged tours through customer experience design.

Increased customer satisfaction by 42%
Customer Experience Design
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